Welcome to
Playson

Playson is a leading game developer which supplies cutting-edge innovative content in over 20 regulated jurisdictions and beyond. Our portfolio of over 85 omni-channel casino games are tested and certified for all major European regulated territories including Malta, Italy, Spain, Sweden, UK, Romania, plus many more, and we are constantly expanding our presence across the globe.


We provide a first-class solution for a wide range of highly-respected iGaming operators and aggregators; from engaging math and mechanics within our games, to value-adding promotional features, promotional consultancy and regular in-house network promotions, not to forget rapid-response 24/7 technical support. With our comprehensive turnkey solution, which delivers quality throughout, Playson is perfectly placed to meet the needs of the most ambitious and advanced iGaming businesses.


All of the above would not be possible without our most important asset - our people. Our passion is what drives us to be the creative, agile and fun-loving place to work which Playson is, and our team of dedicated professionals is spread across the globe.

 

What we are proud of
Features

Playson Features have been developed to meet our partners' needs for increasing engagement and enhancing the experience of their audiences. Our range of promotional mechanics has a proven track record for successful player acquisition, conversion and retention.

Our partners

We work both with your chosen platform provider or by direct integration. Playson can design and build personalized, custom slot games to match your brand and your objectives. Our extensive network of partners and our highly acclaimed portfolio stand proof to our sustainable capacity to meet highest standards of technology, design, support and interoperability.

News and events
02.09.2024
JOIN PLAYSON AT THE 2024 SBC SUMMIT LISBON!

Playson will be making a splash at the 2024 SBC Summit Lisbon, held at the Feira Internacional de Lisboa & MEO Arena from September 24-26. Find us at Booth B856 in the exclusive Fun & Games Area, where we’ve created the perfect space for iGaming professionals to unwind, connect, and enjoy a bit of fun in between meetings.

At Playson, we believe that networking should be as enjoyable as it is productive. That’s why we’re hosting daily tournaments with exciting surprises up for grabs. Whether you're in the mood for a friendly game of table tennis or table football, or simply looking to snap a few selfies at the best photoshoot location in the arena, we’ve got you covered.

Come chill with us, enjoy the vibrant atmosphere, and discover how Playson delivers #MORE to the iGaming experience. We can’t wait to meet you!

 

 

 

exhibition SBC Summit
30.08.2024
PLAYSON SHORTLISTED FOR EGR OPERATOR AWARDS 2024

We are thrilled to announce that Playson has been shortlisted for the prestigious Game of the Year category at the EGR Operator Awards 2024 with our standout title, Energy Joker: Hold and Win. This recognition reflects our ongoing commitment to delivering top-tier gaming experiences and innovation in the iGaming industry, so our players can get more.

Energy Joker: Hold and Win has captured the attention of players and industry experts alike, thanks to its engaging gameplay, striking visuals, and unique features. Being shortlisted for this award is a testament to the hard work and creativity of our team, who continue to push the boundaries of game development.

We are proud to be recognized among the industry’s best and look forward to the awards ceremony, where we will celebrate the achievements of our peers and the success of Energy Joker: Hold and Win.

 

EGR Operator Awards
29.08.2024
EXPLORE THE CLASSIC CHARM AND HIGH-VOLTAGE EXCITEMENT WITH PLAYSON PIGGY POWER: HIT THE BONUS

Thursday 29 th August 2024: Playson, the accomplished digital entertainment supplier, has added to
its player favourite ‘Hit the Bonus’ series with the electric new release, Piggy Power: Hit the Bonus.


Boasting a thrilling array of boosters and an enhanced Bonus Game, this 3x3 title employs only high
value icons, including golden coins as Bonus symbols, Sticky Bonus coins identified by their pink
centre, and volt-themed icons as mystery symbols.

Landing any three symbols on the middle reel triggers the Bonus Game where all symbols that land
stick to the reels until the end of the additional game mode. Three respins are granted at the
beginning of the Bonus Game and each new symbol resets the number of respins to three with the
game continuing until the respins run out or all cells are filled with symbols.

Gameplay is elevated during the base game with any Bonus, Sticky Bonus or Jackpot symbol landing
on the middle row, posing the chance of triggering the Power Bonus Game by adding symbols in
quantity enough, or by treating players to a feast of high value multipliers.

Players must also keep an eye out for the exciting Piggy Multiplier. With the chance of randomly
activating during either the Bonus or Power Bonus Game, the feature can gift up to nine multipliers
per spin to random cells, increasing the chance of lavish wins.

Fortunate slot enthusiasts could also scoop one of the game’s four fixed jackpots with Mini, Minor,
Major
and Grand Jackpots offering corresponding values worth up to x1,000.

Piggy Power: Hit the Bonus reinforces Playson’s commitment of enhancing its renowned game series
with more features and experiences for players to enjoy worldwide.

Tamas Kusztos, CCO at Playson, said: “Piggy Power: Hit the Bonus incorporates our renowned ‘Hit
the Bonus’ game mechanic with an innovative twist, providing a heightened thrill through our
exciting Bonus Game which provides the chance for numerous wins and generous jackpots.
“As ever, our advanced graphics and immersive audio add a heightened feel to the gameplay, and
we look forward to seeing the response from operators and their global players.”

new release Hit the Bonus
22.08.2024
PLAYSON CELEBRATES DUTCH AND FINNISH GROWTH THROUGH PLAY NORTH PARTNERSHIP

Playson, the accomplished digital entertainment supplier, has further cemented its presence in the Netherlands and Finland through a multi-brand agreement with Play North®. 

The landmark deal will see a selection of Playson’s extensive portfolio, including players’ favourites Supercharged Clovers: Hold and Win, Thunder Coins: Hold and Win and Coin Strike: Hold and Win, made available across both of Play North®’s operator brands - Kansino in the Netherlands, and Pikakasino in Finland, via Finnplay’s aggregation platform.

Launched in 2018, Play North® provides safe, fast and straightforward online casinos to regulated markets across Europe. The operator was one of the first to be awarded a Dutch licence back in 2021 and its Kansino brand has since become a household name amongst Dutch players. 

Meanwhile, Pikakasino has resonated strongly with Finnish players since its launch in 2019, offering a variety of casino verticals including slots, roulette, live casino, baccarat and blackjack.

Playson’s latest tie-up underlines its intent of further establishing itself within key regulated markets across Europe as well as those that are rapidly emerging as strong hubs for slot enthusiasts. The provider’s industry renowned portfolio continues to drive long-term value for operators in the region.

Blanka Homor, Sales Director at Playson, said: “Play North® has made huge strides across the iGaming industry in a relatively short amount of time and we’re delighted to provide our top performing titles to its players across the Netherlands and Finland. 

“Our strong portfolio continues to grow and Play North®’s players will now have the opportunity to experience engaging games that have already received strong reception.”

Daphne Xerri, Chief Product Officer at Play North®, said: “Playson’s collection of stimulating titles has always proved a hit with Dutch and Finnish players. We are delighted to be able to host them across two of our brands.

“We are always eager to collaborate with the best providers in the industry and Playson fits that mould perfectly. Through this deal, we are confident Play North® will continue to strengthen its brand by providing players with a fresh wave of industry leading games.” 

 

 

 

new partner PlayNorth
15.08.2024
PLAYSON DEPUTY-CEO JUDGES AT SBC AWARDS 2024

We are thrilled to announce that our Deputy CEO, Vsevolod Lapin, has been selected as a judge for the prestigious SBC Awards 2024! With over a decade of experience in Strategic Marketing and Product Management, Vsevolod will be bringing his expertise to recognize and celebrate the best in the betting and gaming industry.

The SBC Awards, now in its 11th year, honors the outstanding achievements of operators, affiliates, and suppliers across the industry. The event, taking place on 26 September 2024 at the MEO Arena in Lisbon, is a must-attend for industry professionals.

Join us in celebrating excellence in gaming!

 

 

SBC Awards
08.08.2024
PLAYSON EGR ITALY AWARDS 2024

We are thrilled to announce that Playson has been shortlisted for the Employer of the Year and Casino Content Supplier categories at the 2024 EGR Italy Awards.

This recognition highlights our team's unwavering commitment and innovative approach to delivering top-quality gaming experiences. At Playson, we continually strive to not only meet but exceed the expectations of our partners and players in the iGaming industry.

We extend our heartfelt thanks to our entire team for their dedication and to our partners and players for their ongoing support. Your trust and engagement drive us to reach new heights in this competitive field.

Stay tuned for more updates and join us in celebrating this achievement!

 

 

 

shortlisted EGR B2B Awards 2024
01.08.2024
PLAYSON SECURES B2B SUPPLIER LICENCE IN PERU

Playson, the accomplished digital entertainment supplier, has obtained a Peruvian B2B gambling licence as part of its commitment to enter more markets worldwide.

The company has worked tirelessly to meet the requirements set out by the Ministry of Foreign Trade and Tourism (MINCETUR) following regulation in the country. New laws came into force in February making Peru the fourth LatAm market to regulate online casino.

Playson’s General Counsel Felicia Andronic, Head of Compliance Martyna Scieszka and CCO Tamas Kusztos all collaborated throughout the process to bring the supplier’s operations in line with stringent regulations. 

As a licensed supplier, Playson has ambitions to make a strong impact in Peru and deliver more opportunities for operators to elevate their digital casinos with its diverse games portfolio. Ahead of its content going live, the team will work to obtain relevant game certifications and undergo technical audits as they seek to progress in the burgeoning market.

This latest licence adds to six other global licences held by Playson, including from the UKGC, ONJN in Romania, HGC in Greece and GRA in Singapore. It demonstrates the company’s aptitude at navigating complex regulatory landscapes and determination to deliver top-class content worldwide.

Tamas Kusztos, CCO at Playson, said:As we seek to bring more engaging experiences to players in new markets, obtaining a licence in Peru is a significant strategic move. The market stands out as one of the most promising in the LatAm region and we look forward to establishing a prominent position in the country.

 

compliance Peru license
01.08.2024
DECONSTRUCTING ITALIAN PLAYER STEREOTYPES

Italian slot players are often believed to prefer traditional themes and classic slot machines, such as those featuring fruits, bells, and number sevens. Do Italian players resist modern innovations in slots and prefer traditional themes and mechanics? Is this holding back the evolution of more sophisticated and diverse game offerings?

While there is a noted preference for traditional themes among Italian players, the resistance to modern innovations might not be as widespread as perceived. Many players enjoy the nostalgia associated with classic slots, but there is also a growing segment that appreciates innovation, such as enhanced graphics, interactive elements, and unique gameplay features. For example, Thunder Coins offers new fruit symbols not seen in the classic 3x3 Hold and Win slot, and it is currently in our Top 10 games in Italy.

The challenge for us is to blend traditional themes with modern mechanics in a way that respects classic preferences while introducing innovative features. Many of our games incorporate elements such as fruit and jewel imagery, while driving forward the slot genre with new twists. Our approach has consistently proven to appeal to Italian players, with Playson remaining in the top 10 of the country’s slot providers for yet another year. 

Are Italian players too fixated on branded slots tied to movies and TV shows, neglecting the innovation of original content? What impact does this have on creativity in game development?

Italian players’ attraction to branded slots is significant, largely because these games offer a familiar and engaging experience connected to films, TV shows or well-known figures. They add an essence of personalisation to games portfolios, fostering a sense of belonging or nostalgia. At Playson, we try to create original content which will appeal to the global audience. We embrace local cultures without overcomplicating the slot’s narrative. Examples of games that have particularly resonated with an Italian audience including Crown and Diamonds,, Lion Gems: Hold and Win, 3 Magic Lamps: Hold and Win.

Italian slot players are sometimes believed to be more willing to take risks. Do Italian players prefer high volatility slots despite the higher risk of losing money?

It can be said that Italian players tend to be drawn towards higher volatility slots with the potential for larger payouts, even at the risk of more frequent losses. Overall, we cater to different gaming behaviours, across varied levels of volatility, so Italian players will be able to find an experience to match their preferences.

Italians are believed to be particularly drawn to progressive jackpot slots, attracted by the possibility of life-changing wins. Is the lure of massive jackpots giving Italian players an unrealistic expectation of winning? 

The allure of progressive jackpots is strong, with the jackpot steadily growing as players wager on the game. Yes, there is an appeal of potentially huge wins, but it is important for game developers and marketers to ensure that players have realistic expectations of their games. Progressive slots are known to be riskier and payout less frequently. Education about the odds and mechanics of jackpot slots can help manage expectations while still preserving the excitement of the large wins on offer. Additionally, adding a range of jackpot sizes to portfolios caters to different levels of risk tolerance among players.

Full interview text https://www.giochidislots.com/it/blog/intervista-playson-stereotipi-giocatori-italiani/

Italy
25.07.2024
PLAYSON OFFERS MORE ELECTRIFYING WINS IN SUPERCHARGED CLOVERS: HOLD AND WIN

Playson, the accomplished digital entertainment supplier, is delivering players a high voltage gaming
experience in its latest release Supercharged Clovers: Hold and Win.


Taking place on an electrified 3x5 grid where classic fruit symbols and varied golden clovers fill up
the reels with a variety of lightning effects, the title’s gameplay sparks appealing payouts and high-
frequency bonus features.


Six golden clover Bonus symbols or their combination with the electrified clover Collect symbol
trigger the Hold and Win Bonus Game. The round includes multiplier symbols worth up to x10, as
well as a collect feature that gathers all visible values from the reels.


Fortunate players could also scoop one of the game’s four fixed jackpots, including the Grand
Jackpot
worth 5000x.


Supercharged Clovers: Hold and Win reinforces Playson’s commitment to enhancing its game series
with additional themes, features and experiences for players to enjoy globally.


Tamas Kusztos, CCO at Playson, said: “Whilst paying testament to our renowned titles that feature
the ever-popular Hold and Win mechanic, Supercharged Clovers provides players with a fresh and
electric experience. This, combined with the golden clovers that generate appealing payouts, is certain to surge huge excitement across operator’s player bases and we look forward to seeing the results.”

new release Hold and Win
Contact information

Drop by or drop us a line to discover the benefits of being a Playson partner. We will gladly respond to your request in the shortest time possible.

12 Tigne Place, Office M4

Tigne Street, Sliema, SLM 3173

Malta

VAT No: MT 218 654 09 / Company Reg: C 60492

T: +356 272 016 70

 

sales@playson.com

hr@playson.com

marketing@playson.com