Welcome to

Playson is a leading game developer which supplies cutting-edge innovative content in over 18 regulated jurisdictions and beyond. Our portfolio of over 85 omni-channel casino games are tested and certified for all major European regulated territories including Malta, Italy, Spain, Sweden, UK, Romania, plus many more, and we are constantly expanding our presence across the globe.

We provide a first-class solution for a wide range of highly-respected iGaming operators and aggregators; from engaging math and mechanics within our games, to value-adding promotional features, promotional consultancy and regular in-house network promotions, not to forget rapid-response 24/7 technical support. With our comprehensive turnkey solution, which delivers quality throughout, Playson is perfectly placed to meet the needs of the most ambitious and advanced iGaming businesses.

All of the above would not be possible without our most important asset - our people. Our passion is what drives us to be the creative, agile and fun-loving place to work which Playson is, and our team of dedicated professionals is spread across Malta, Ukraine, UK and Greece.


What we are proud of

Playson Features have been developed to meet our partners' needs for increasing engagement and enhancing the experience of their audiences. Our range of promotional mechanics has a proven track record for successful player acquisition, conversion and retention.

Our partners

We work both with your chosen platform provider or by direct integration. Playson can design and build personalized, custom slot games to match your brand and your objectives. Our extensive network of partners and our highly acclaimed portfolio stand proof to our sustainable capacity to meet highest standards of technology, design, support and interoperability.

News and events

Playson, the fast-growing digital entertainment supplier will be sponsoring SiGMA’s iGathering event which takes place in Belgrade on May 13.

The Balkan region is a significantly important area for the company, with Playson reporting impressive growth across the region, and continuing to develop there. With this in mind, the company has invited partners from Serbia and Croatia to celebrate the variety of successful launches and discuss future initiatives.

Playson will support SiGMA deliver another successful event, with the VIP networking dinner set to bring together 200 prestigious C-level delegates.

As one of the six main sponsors, Playson’s brand new logo will be on full display, allowing delegates to experience the enhanced design in person. Attendees will also be able to meet up with Playson executives and discuss the company’s reimagined brand identity.

Christos Zoulianitis, Senior Account Manager at Playson said: “We’re glad to be sponsoring SiGMA’s prominent iGathering event, it’s a fantastic way to meet industry professionals and discuss contemporary topics, issues and developments.

“We’re looking forward to attending and answering questions about our recently announced brand identity, we can’t wait to meet everyone and catch-up with old and new friends.”



#Playson #partnership #network #sigma

Playson, the fast-growing digital entertainment supplier, has agreed to supply its popular collection of casino titles to leading Baltic operator, OlyBet. 

As part of the latest partnership, Playson will integrate its much-loved games portfolio onto OlyBet’s Estonian and Latvian websites, giving local players access to exciting titles Fruit Megaways™, Burning Wins x2 and Wolf Power Megaways™

The deal allows Playson to expand its foothold in both Latvian and Estonian markets, providing the company with a wider player reach in the Baltic region and increasing its overall European foothold. 

This multi-market integration allows Playson to meet its rapid expansion goals with ease, as highlighted in the company’s new brand identity announcement. 

Blanka HomorSales Director at Playson, said: “We’re delighted to have a reached an agreement with OlyBet, allowing us to deliver our high quality digital casino content to more players in Latvia and Estonia. 

“As part our refreshed brand identity, which includes a renewed focus on expanding our presence across Europe, growing in two markets from one deal is a pleasant and important outcome.” 

Tomas Graham, Chief Performance Officer at OlyBet, added: “We’re excited to offer Playson’s amazing games as part of our product offering, their thrilling titles are guaranteed to offer hours of fun.”




#Playson #partnership #deal new markets

The exciting CashDays promotion is back, giving players an exciting €70,000 prize pool to play for!

Our CashDays promotions are known for increasing player engagement, as they deliver a mesmerizing tournament which provides a week full of slots-based fun!

The increasing popularity of the promotion can be portrayed by the month-over-month increase in betting figures.

When comparing April CashDays 70k to March CashDays 70k, the GGR increased by 33%, Bets climbed by 21% and the number of unique players rose by 15%. Perfectly demonstrating how well-liked the promotion is and its ability to improve on its own success – with May CashDays 70k set to follow pursuit.

Between 1-8 May, the thrilling tournament will offer:

⭐ An attractive top prize of €10,000!

⭐ 350 winning places guaranteed!

⭐ Elevated Playson experience with the potential to win from both the promotion AND gameplay!

Here are the 15 games featuring in this month’s promotion…

  • Book of Gold: Multichance
  • Buffalo Power Megaways
  • Buffalo Power: Hold and Win
  • Burning Fortunator
  • Burning Wins: classic 5 lines
  • Diamond Fortunator: Hold and Win
  • Eagle Power: Hold and Win
  • Hot Coins: Hold and Win
  • Joker's Coins: Hold and Win
  • Legend of Cleopatra Megaways
  • Lion Gems: Hold and Win
  • Royal Coins: Hold and Win
  • Sevens&Fruits: 20 Lines
  • Solar Queen
  • Wolf Power Megaways

Qualification is simple, a minimum bet of €0.40 or the currency equivalent is required. Points are calculated round-by-round with each €1 (or currency equivalent) won equalling 10 points, for example, a €10 win represents 100 points.



CashDays Network Promotion May

Playson, the fast-growing digital entertainment supplier, has agreed to supply its successful range of slots to Admiral Croatia.

Part of the Admiral Group, the online casino is one of the most prominent operators in the Republic of Croatia. The company currently operates more than 90 slot machine branches, two casinos and 58 bookmakers.

As part of the deal, Playson will supply its wide range of casino games to the operator’s online platform. This includes popular titles such as The Fruit Megaways™, Eagle Power: Hold and Win and 9 Happy Pharaohs.

This latest partnership reinforces Playson’s position in the Croatian market, with its range of games now live with ten of the country’s leading online casino operators.

Blanka Homor, Sales Director at Playson said: “We are thoroughly pleased to announce this deal with Admiral Croatia, a leading player in the country’s online casino market.

“This agreement means that our content can be found at the ten most popular online operators in Croatia, which is great news for fans of our slots in the country, as well as our efforts to extend our foothold in this important region.” 



partnership Croatia Admiralbet Admiral

Playson, the fast-growing digital entertainment supplier, has agreed to supply its popular casino content to Italian platform provider, Tuko Productions.

As part of this new partnership, Tuko’s THS content aggregation platform will gain Playson’s exciting collection of titles including recent releases Burning Fortunator, Solar Queen Megaways™ and Joker’s Coins: Hold and Win.

Operating solely in Italy, the new deal provides an opportunity for Playson to distribute its content to a wider range of local brands. Allowing the supplier to further cement its position in Italy’s regulated market.

Outlined in Playson’s refreshed brand identity, the latest collaboration underlines the supplier’s enhanced aspirations to deliver its high-quality games and supporting promotional tools to more customers worldwide.

Simona Lanzoni, Business Development Manager at Playson, said: “We’re excited to have agreed a content integration deal with Tuko Productions, with its aggregation platform holding an impressive reach across Italy.

“The deal further cements Playson as a leading supplier in Italy, allowing us to offer our thrilling collection to more players and attract new audiences in the process.” 

Vincenzo Tancredi, Sales Director at Tuko Productions added: “We’re glad to have Playson on board - integrating their immersive titles that are proven to enhance player engagement and retention is a huge bonus.

“Our platform features some of the industry’s best titles, therefore, to maintain a strong product offering, it’s vital that we continue teaming up with premium suppliers like Playson.” 



partnership Italy Tuko

Playson, the fast-growing digital entertainment supplier has announced a deal to provide its tier-one content to the rapidly expanding operator BalkanBet.

Under the agreement, BalkanBet will introduce its Serbia-based players to a collection of Playson’s most recent releases, including the highly immersive Lion Gems: Hold and WinBurning Fortunator and Wolf Power Megaways™.

The operator is also set to benefit from the supplier’s cutting-edge suite of integration-free engagement tools, including Cash Blast and Reel of Fortune, which have been proven to significantly increase player retention.

As highlighted in Playson’s new brand identity announcement, this deal will reinforce the company’s ambitions to bring the Playson experience to more players across the world.

Blanka Homor, Sales Director at Playson, said: “We are thrilled to partner with BalkanBet in a comprehensive content deal that helps to maintain our rapid regional expansion.

“We look forward to working alongside a company that shares our ambitious outlook, and BalkanBet’s impressive player reach allows us to continue attracting new audiences in the exciting Serbian market.”

Dejan Tasić, Head of Casino at BalkanBet, added: “Playson is a dynamic game developer with a track-record of creating innovative products with widespread player appeal, so we are delighted to be joining forces with the provider.

“Our offering is of a peerless quality and teaming up with premium suppliers such as Playson is key to our success in delivering world-class entertainment experiences to a broad customer base.” 



partnership BalkanBet Serbia

Playson, the fast-growing digital entertainment supplier, has announced Vsevolod Lapin as its new Chief Operating Officer (COO).

With more than 10 years’ experience in strategic marketing and product management, Vsevolod will support the company enforce its new brand identity – overseeing Playson’s product portfolio, enhanced game production, tools creation and market expansion.

Vsevolod joined Playson in 2017 as a Product Manager and after eight months was promoted to Head of Product Department. Now four years later he has once again raised his position at the company. Before joining Playson, Vsevolod held a Senior Brand Manager position at The Coca-Cola Company.

The structural change follows Playson’s recent decision to introduce a refreshed brand identity, which illustrates the company’s ambitious growth strategy to deliver its high-quality games and supporting promotional tools to more customers worldwide.

Commenting on the appointment, Alex Ivshin, Playson CEO, said: “Everyone at Playson is pleased to have Vsevolod as our new Chief Operating Officer, we’re adamant that he will deliver fantastic results for the company.

“During his time with us, Vsevolod has consistently shown to be hard working, passionate, and dedicated to bringing the next wave of exciting products to our offering. As we look to build on our recent momentum and extend our reach across regulated markets.”

Vsevolod Lapin, Playson COO, added: “I’m thankful for the opportunity to contribute in this new role which brings forward fresh challenges. It’s a very special moment for me, especially since the news comes at such a pivotal time for Playson.

“The company has an incredibly talented team and has progressed so much in such a short amount of time. As we march onwards with our fresh brand identity, we will only continue enhancing our position across the iGaming industry.”



promotion COO

Playson, the fast-growing digital entertainment supplier, has revealed more details about its exhibit at ICE London 2022.

The company is celebrating the return of one of the industry’s biggest trade conferences, by offering delegates the chance to win fantastic rewards. Here is what the company has in store for those that stop by at stand N5-110.

Playson Tournament:

The tournament will run each day between 11 AM - 4 PM, delegates will have 40 spins and a balance of 100 virtual coins to play with.

Each day will feature a different title:

  • 12th April – Lion Gems: Hold and Win
  • 13th April – Joker’s Coins: Hold and Win
  • 14th April – Solar Queen

To elevate the fun, each day will be enhanced by the amazing Cash Blast tool - offering 10 to 1000 coins!  

There will be one winner each day, the main prize being a delightful pair of the noise cancelling Bose 700 headphones! There will also be small gifts for participation, ensuring no one goes home empty handed.

Playson Wheel of Fortune:

The huge Wheel of Fortune will also operate every day, between the hours of 10 AM - 12 PM and 1 PM - 3 PM.

There are a total of 450 prizes to be won, depending on the symbol landed you could win:

  • Pike – Sweets
  • Crown/Diamond – Tea tin
  • Seven – T-Shirt or water bottle

Playson’s extended commercial and account management team will be out in force at ICE London 2022, who will be able to inform delegates about the company’s refreshed brand identity, the full product portfolio and what Playson has in store for 2022.



London ICE2022 ExCel

Everyone at Playson is pleased to announce that Royal Coins: Hold and Win has been shortlisted for a CasinoBeats Game Developer Award.

The thrilling title has made the final list for the Game Retro Style category, highlighting the hard-work our talented development team does to reinvent traditional formats.

Royal Coins: Hold and Win is a title that builds on the company’s exciting Timeless Fruit Slots collection, offering a modern yet retro-styled gaming experience. Delivering modern mechanics in conjunction with an evocative design - it’s no surprise that the title was among the top performing games in 2021. 

Our Hold and Win games have proven to deliver impressive player engagement and retention figures. Royal Coins: Hold and Win exemplifies this with its exciting features such as the Royal Bonus feature.

Vsevolod Lapin, Head of Product at Playson, said: “We’re delighted to see that Royal Coins: Hold and Win has gained recognition at CasinoBeats’ Game Developer Awards.

“It’s no surprise as to why the title was selected for this category, since it offers a rejuvenated retro design that delivers a mesmerising gambling experience.” 



shortlisted CasinoBeats
Contact information

Drop by or drop us a line to discover the benefits of being a Playson partner. We will gladly respond to your request in the shortest time possible.

12 Tigne Place, Office M4

Tigne Street, Sliema, SLM 3173


VAT No: MT 218 654 09 / Company Reg: C 60492

T: +356 272 016 70