Playson’s expansion in the Latin America region is driven by innovation, localization, and meaningful partnerships, as claims our Head of LatAm Squad, Cristhian Zito. He sat down with G&M News to talk about how Playson continues to make waves across the most discussed igaming jurisdiction at the moment.
Key highlights:
- Brazil has become Playson’s third-largest market, powered by proven mechanics like Holad and Win, Hit the Bonus.
- Our local team and partnerships are key to fast growth and tailored content.
- Promotions such as Tournaments and Short Races strengthen engagement and long-term retention.
- Exciting seasonal campaigns and localized content are on the way for LatAm audiences.
Read the full interview: https://g-mnews.com/en/cristhian-zito-playson-strengthening-latam-presence-with-tailored-content-and-player-centric-strategies/
Big thanks to G&M News for featuring Playson and showcasing our journey across Latin America!
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