Playson’s evolution across global markets in the focus of G&M

Our Sales Director, Blanka Homor, joined G&M News to discuss Playson’s evolution across global markets — from strong momentum in Brazil to deeper localization and product innovation.

Key insights from the interview:

• A year of strategic growth — Brazil became one of our fastest-scaling markets, strengthened by key operator and aggregator partnerships.
• Localization + compliance at the core — ~25 annual audits and market-specific content help us deliver high-quality, tailored experiences worldwide.
• Innovation that drives engagement — from Power Chance™ to our €10M Non-Stop Drop campaign, we focus on tools and mechanics that keep players returning for MORE.

A big thank you to G&M News for the insightful conversation!

Read the full interview: https://g-mnews.com/en/blanka-homor-playson-a-year-of-strategic-growth-product-evolution-and-deep-market-alignment-across-different-regions/