Characters are the secret sauce that turns a slot into a savoury experience.
In Part 1 of the insightful roundtable, “Character building: how popular personas propel games from hits to franchises,” Playson’s 2D Artists Stream Leader Anna Bashmakova reveals how standout personas drive #MORE engagement and loyalty.
Key takeaways:
- Characters cut through market clutter
- Personas shape design and features
- Heroes and mechanics evolve together
- Mascots sharpen brand identity
Huge thanks to iGamingExpert for hosting this insightful discussion!
Read the full piece here: https://igamingexpert.com/features/popular-personas-from-hits-to-franchises/
Which slot character still sparks your imagination?
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