iGaming Expert Asks Playson about Character Building

 Part 2 of the roundtable discussion on character development in game design, featuring insights from our very own Anna Bashmakova, 2D Artists Stream Leader at Playson.

A huge thank you to iGaming Expert for shining a spotlight on this fascinating topic! Read the full article here: https://igamingexpert.com/news/roundtable-magic-of-character-development/ 

In her interview, Anna highlights key elements that make a character truly capable of building long-term player loyalty:

• Strong Core – clear visual identity, distinct personality, and adaptability.
• Plan Ahead – add elements early for future skins, animations, and storylines.
• Emotional Hook – players return for characters they connect with, not just the math.
• Creator Passion – if the artist loves the character, players will too.

At Playson, we believe that a #MORE memorable character turn games into experiences – and that’s the real magic of game design.