Cristhian Zito, Head of LatAm Squad at Playson, was recently featured in G&M News, discussing how we tailor our content to meet the unique preferences of Latin American players. 🇱🇦🎮
Key highlights from the interview:
🔹 Adapting for LatAm: We combine data-driven insights with cultural alignment, supported by a local cloud cluster to ensure smooth gameplay across the region.
🔹 Popular mechanics: Hold and Win continues to be a top choice, alongside features like perceived persistence and symbol collectors that drive engagement.
🔹 Regional focus: Titles like Coin Strike 2: Hold and Win show strong traction, blending familiar visuals with dynamic features tailored to LatAm audiences.
🔹 Themes that resonate: Festive, celebratory games with vibrant visuals and rhythmic audio cues are especially appealing, particularly in markets like Brazil and Mexico.
A big thank you to G&M News for the opportunity to share our perspective on this dynamic region.
Read the full interview here 👉 https://g-mnews.com/en/cristhian-zito-playson-delivering-mechanics-that-strike-the-perfect-balance-between-familiarity-and-innovation/
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